Who Is Your Audience?
Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more.
What is the age level and what kind of knowledge does your audience have? Are they looking for a service, a solution, or just information? Your content should not try to be a complete library of technical information about your business. It should instead tell the what you do and how you can help them.
When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake?
Your web site design should be friendly, approachable, and have a human element to it. This in turn builds a trusting relationship between you and your audience, which will come in useful should you want to market a product to your audience.
Most importantly, get to the point. This is what we do, this is how we can help, and this is how to contact us. Your checking account will thank you.